When Pacific Fisheries groups its customers as countries by regions such as Asia,Australia or New Zealand,it is using which segmenting base?
A)economic factors
B)political and legal factors
C)geographic location
D)benefits sought
E)demographics

Question

Quizplus · Accepted Answer

Pacific Fisheries is segmenting its customers based on geographic location, specifically by grouping them as countries in the regions of Asia, Australia or New Zealand. This is an example of geographic segmentation, which divides the market based on physical locations or boundaries.

When Pacific Fisheries Groups Its Customers as Countries by Regions