Which positioning strategy offers consumers a 'good deal' by offering equivalent-quality products or services at a lower price?
A)more-for-the-same
B)more-for-less
C)same-for-less
D)less-for-much-less
E)all-or-nothing

Question

Quizplus · Accepted Answer

Same-for-less is the positioning strategy that offers consumers a 'good deal' by providing equivalent-quality products or services at a lower price. This strategy aims to attract price-sensitive consumers who are willing to compromise on certain features or benefits in exchange for a lower price.

Which Positioning Strategy Offers Consumers a 'Good Deal' by Offering