Each time the Coca Cola Company has introduced a new type of cola beverage,Coke Original lost sales.When Diet Coke was released it resulted in a loss of sales to the original.When Coke Zero was launched,it took sales away from both Coke Original and Diet Coke.This loss of sales,as a direct result of a brand extension strategy,is known as ________.

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Quizplus · Accepted Answer

Brand cannibalization occurs when a company's new product or brand takes sales away from an existing product or brand within the same company. In this case, the introduction of Diet Coke and Coke Zero resulted in a loss of sales for Coke Original.

Each Time the Coca Cola Company Has Introduced a New