When there is price competition,many companies adopt ________ rather than cutting prices to match competitors.
A)pricing power
B)value-added pricing strategies
C)fixed costs
D)price elasticity
E)image pricing

Question

Quizplus · Accepted Answer

Value-added pricing strategies aim to differentiate a company's product or service from competitors by adding unique features or benefits. By doing so, the company can maintain prices without having to match competitors' lower prices. This helps protect profit margins and can also help create a perception of higher quality and value for the product or service.

When There Is Price Competition,many Companies Adopt ________ Rather Than