The concept of 'salesperson-owned loyalty' refers to customers' tendencies to become loyal to salespersons as well as to the company.

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Salesperson-owned loyalty is a well-documented phenomenon in which customers become loyal to salespeople as well as to the company they represent. This is because salespeople often build close relationships with their customers and provide them with personalized service, making it more difficult for customers to switch to a competitor. In some cases, salesperson-owned loyalty may even be stronger than brand loyalty.

The Concept of 'Salesperson-Owned Loyalty' Refers to Customers' Tendencies to Become