Tsunami Ltd. hired a consultant to assess the corporate culture of Wise Widgets, which Tsunami wanted to acquire. Executives at Wise Widgets were eager to be acquired by Tsunami, so were willing to have the senior executives interviewed by the consultant regarding the company's culture. The consultant also relied heavily on news releases and other public relations statements produced by executives at Wise Widgets to decipher the company's culture. In this situation, the consultant probably is measuring Wise Widgets's:

Question

Quizplus · Accepted Answer

The consultant is likely measuring Wise Widgets' espoused values, as they are relying heavily on public relations statements produced by executives at the company to assess its culture. Espoused values refer to the values that a company claims to uphold through its public statements and communications.