Cosmetics Company Go Beaux Has a New Competitor,Fresh & Clear

Cosmetics company Go Beaux has a new competitor,Fresh & Clear.To help retain its market share,Go Beaux releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand.Which of the following is the general purpose of Go Beaux's ad campaign?

A) to persuade
B) to identify
C) to collaborate
D) to negotiate
E) to converse