The content of a news release follows the customary pattern for a positive message: good news followed by details and a positive close.

Question

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The content follows the customary pattern for a positive message: good news followed by details and a positive close. However, traditional news releases have a critical difference: You're not writing directly to the ultimate audience (such as the readers of a newspaper); you're trying to interest an editor or a reporter in a story, and that person will then write the material that is eventually read by the larger audience.

The Content of a News Release Follows the Customary Pattern