Question 1

Which of the following approaches is more compatible with persuasive messages for today's social media?

Accepted Answer

A)While AIDA is a valuable tool for the right purposes, a conversational approach is more compatible with today's social media.

Question 2

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Accepted Answer

D)With deductive reasoning, you work from a generalization to a specific conclusion.

Question 3

Which of the following is a guideline to address audience objections in a persuasive message?

Accepted Answer

C)When developing a persuasive messages, anticipate as many objections as you can and address them before your audience can even bring them up. By doing so, you can remove these potentially negative elements from the conversation and keep the focus on positive communication.

Question 4

Using an induction to create logical appeal in a persuasive message involves ________.

Accepted Answer

B)When using inductive reasoning, you work from specific evidence to a general conclusion. For example, "All of the 100 companies we surveyed have reported better financial results in the last quarter. Therefore, it can be concluded that the economy is recovering from the recession."

Question 5

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Accepted Answer

D)This statement uses circular reasoning, a logical fallacy in which you try to support your claim by restating it in different words.

Question 6

When putting together persuasive arguments ________.

Accepted Answer

D)Great arguments are important in persuasive messages, but connecting with your audience on the right emotional level and communicating through vivid language are just as vital. Sometimes a well-crafted story can be even more compelling than dry logic.

Question 7

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Accepted Answer

B)A statement that implies cause and effect must be supported by information that isolates the impact of the specific factor on the effect being discussed. In this case, it must be proven that the increase in sales was a direct result of customers seeing the advertisement in the newspaper.

Question 8

Which of the following is true of persuasive requests for action?

Accepted Answer

C)Persuasive messages for action should close with a request for some specific action and make that course of action as easy to follow as possible to maximize the chances of a positive response.

Question 9

All of the following are ways to reinforce your position in persuasive messages,EXCEPT ________.

Accepted Answer

E)It is best to keep the language in a persuasive message simple and easy to understand for the audience.

Question 10

Which of the following statements uses a deductive approach to persuasion?

Accepted Answer

A)Deductive reasoning moves from a generalization to a specific conclusion.

Question 11

"After a grueling 5-hour hike up the hill,the Jungle Lodge seemed like heaven,only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St.Peter." This sentence creates logical appeal by using the reasoning method of ________.

Accepted Answer

E)Using an analogy to create logical appeal involves reasoning from specific evidence to specific evidence, as is done in this example. This statement illustrates a point by drawing a comparison with a scenario that the audience may already be familiar with.

Question 12

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

Accepted Answer

D)An emotional appeal calls on feelings or audience sympathies. For instance, you can make use of the emotion inspired by words such as freedom, success, prestige, compassion, free, and comfort. Such words put your audience in a certain frame of mind and help people accept your message.

Question 13

"Our profits were up by 10 percent last quarter.Employee turnover has been cut by almost half from last year.Last,but not the least,our market share has increased by 15 percent over the past 9 months.Considering these figures,we can safely say that our short-term growth strategy has been a great success." Identify the reasoning method used in this message to create logical appeal.

Accepted Answer

C)When using inductive reasoning, you work from specific evidence to a general conclusion, as has been done in this example.

Question 14

Which of the following is a common mistake made when developing persuasive arguments?

Accepted Answer

B)Successful persuasion is often a process of give-and-take, particularly in the case of persuasive business messages, where you don't always get everything you asked for in terms of budgets, investments, and other commitments.

Question 15

Which of the following is an example of an analogy?

Accepted Answer

C)An analogy makes a comparison and helps the audience recognize similarities between the two things being compared.

Question 16

The bulk of persuasive business messages will involve ________.

Accepted Answer

C)The bulk of your persuasive business messages will involve requests for action, where the reader is being influenced to make a decision or take the desired action.

Question 17

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

Accepted Answer

B)With inductive reasoning, we work from specific evidence to a general conclusion, as in this case.

Question 18

An individual works from a generalization to a specific conclusion when creating logical appeal with ________.

Accepted Answer

E)With deductive reasoning, you work from a generalization to a specific conclusion.

Question 19

When using an analogy to create logical appeal,you ________.

Accepted Answer

C)Using an analogy to create logical appeal in a persuasive message involves reasoning from specific evidence to specific evidence. It makes comparisons between two situations. For instance, when describing a busy factory, a writer may use an analogy by saying "From the manager's office on the second level, the shop floor resembled an ant hill, with workers milling around various machines, carrying materials to and from the many assembly lines."

Question 20

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

Accepted Answer

A)When developing persuasive messages, you should avoid mistaken assumptions of cause and effect. If you can't isolate the impact of a specific factor, you can't assume that it's the cause of whatever effect you're discussing.

Quiz 9: Writing Persuasive Messages