The value delivery process can be divided into three phases, out of which "choosing the value" implies ________, which is the essence of strategic marketing.
A) segmentation, developing, and delivering
B) targeting, positioning, and communicating
C) targeting, positioning, and delivering
D) segmentation, targeting, and positioning
E) researching, developing, and delivering

Question

Quizplus · Accepted Answer

The three phases of the value delivery process are segmentation, targeting, and positioning. "Choosing the value" refers to the targeting and positioning phase, where the company selects which market segments to serve and how to position its offer to those segments. This is the essence of strategic marketing, as it is crucial for a company to focus its limited resources on the most profitable and attractive segments. Therefore, the best choice is D: segmentation, targeting, and positioning.

The Value Delivery Process Can Be Divided into Three Phases