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When a Customer Places an Order at BookBox

Question 9

Multiple Choice

When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________ process.


A) market-sensing
B) customer acquisition
C) customer relationship management
D) fulfillment management
E) new-offering realization

Correct Answer:

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