The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.
A) organizational plan
B) strategic marketing plan
C) corporate tactical plan
D) corporate mission
E) customer-value statement

Question

Quizplus · Accepted Answer

The strategic marketing plan is the document that outlines the target markets and the unique value proposition that a company will focus on based on careful analysis of the best business opportunities. The strategic marketing plan is an essential component of a company's overall business plan and is used to guide all marketing and sales activities.

The ________ Lays Out the Target Markets and the Value