If a company sought to grow by starting new businesses that have no relation to its current technology, products, or markets, the company would be using a market penetration strategy.

Question

Quizplus · Accepted Answer

Starting new businesses that have no relation to its current technology, products, or markets would be an example of a diversification strategy, not market penetration. Market penetration involves increasing market share through selling more of the company's current products in their current markets.

If a Company Sought to Grow by Starting New Businesses