Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications?
A) the situation analysis
B) the marketing strategy
C) the marketing tactics
D) the financial projections
E) the short-term targets

Question

Quizplus · Accepted Answer

The marketing tactics outline the specific marketing activities that will be implemented, such as pricing strategies, distribution channels, and communication tactics. The situation analysis provides an overview of the current market conditions and the marketing strategy outlines the overall approach and market positioning. The financial projections and short-term targets are separate components of the marketing plan that focus on financial goals and objectives.

Which of the Following Elements of a Marketing Plan Outlines