Briefly list the contents of a marketing plan.
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Q133: Which financial projections include three estimates (optimistic,
Q134: A marketing plan should open with a
Q135: A marketing plan is evaluated on the
Q136: When two service businesses, H&R Block and
Q137: Michael Porter draws a firm distinction between
Q138: How does a marketing plan affect relationships?
A)
Q139: Definitions of a firm's mission as well
Q140: Sales forecasts, expense forecasts, and break-even analysis
Q142: Describe a marketing plan.
Q143: Explain how risk analysis is used to
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