Which of the four characteristics of a marketing audit is described by the fact that outside consultants can bring necessary objectivity to the process?
A) comprehensive
B) systematic
C) independent
D) periodic
E) opinion-based

Question

Quizplus · Accepted Answer

The characteristic of a marketing audit that is described by the fact that outside consultants can bring necessary objectivity to the process is independence. Outside consultants are not influenced by internal politics or bias, and can provide an objective evaluation of the marketing practices.

Which of the Four Characteristics of a Marketing Audit Is