A marketing audit only benefits a company that is in trouble; companies in good health do not need to conduct them.

Question

Quizplus · Accepted Answer

A marketing audit is not just to identify problems, but also to assess the effectiveness of existing strategies and identify potential areas for improvement. Even companies in good health can benefit from conducting a marketing audit to stay ahead of the competition and continuously improve their marketing efforts.

A Marketing Audit Only Benefits a Company That Is in Trouble;