If the goal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be ________.
A) descriptive
B) quantitative
C) primary
D) secondary
E) exploratory

Question

Quizplus · Accepted Answer

Exploratory research is conducted when a problem is not well-defined or understood. Its goal is to gather initial information that will help define the problem and suggest hypotheses or new ideas.

If the Goal of Marketing Research Is to Shed Light