Primary data can be collected in several ways. Installing cameras in a retail store to unobtrusively record shopping behavior is an example of ________ research.
A) focus group
B) survey
C) observational
D) behavioral
E) experimental

Question

Quizplus · Accepted Answer

Observational research involves collecting data by observing individuals and their behaviors in a natural setting. In this case, installing cameras in a retail store to observe shopping behavior qualifies as observational research. Focus group and survey research involve direct interaction with participants, while experimental research involves manipulating variables to observe their effects on outcomes. Behavioral research is a broad term that can include many different types of data collection methods.

Primary Data Can Be Collected in Several Ways