As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health. You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case?
A) observational research
B) surveys
C) behavioral data
D) experiments
E) focus groups

Question

Quizplus · Accepted Answer

The method being used in this case is focus groups. This involves selecting a small group of individuals who match the target customer profile to participate in a group discussion led by a skilled moderator. The discussion is recorded and used to gain insights into changing lifestyle trends related to health. This is a form of primary data collection as the data is being collected directly from the participants.

As the Marketing Manager of Cominform Pvt