Which of the following is a way for companies to increase customer-perceived value?
A) increase the psychological investment associated with buying
B) increase the buyer's time and energy investment
C) increase total customer benefit by improving economic and functional benefits
D) decrease total customer benefit by replacing psychological benefits of the product
E) decrease the difference between total customer benefit and total customer cost

Question

Quizplus · Accepted Answer

Increasing total customer benefit by improving economic and functional benefits, such as by offering better quality, convenience, or features, can enhance customer-perceived value. This is because customers are likely to prioritize these benefits over psychological or emotional ones, especially in practical or utilitarian purchases. Other strategies like increasing customer investment, decreasing customer benefit, or minimizing customer cost can be damaging to perceived value and loyalty.

Which of the Following Is a Way for Companies to Increase