Poga International, a multinational beverage corporation identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
A) first entry
B) blunt entry
C) parallel entry
D) late entry
E) exchange entry

Question

Quizplus · Accepted Answer

The timing strategy used here is parallel entry, where Poga International launches its apple flavor brand along with its competitor. It involves entering the market at the same time as the competitor with a similar product. This strategy is used to capitalize on the market trend and to gain market share by offering a similar product.

Poga International, a Multinational Beverage Corporation Identifies That One of Its