Experience Differentiation
A) isolates the consumer from the delivery of a service
B) is an extension of product differentiation in the service sector
C) uses only the consumer's senses of vision and sound
D) keeps consumers from becoming active participants in the service
E) is the same as product differentiation, but applied in the service sector

Question

Quizplus · Accepted Answer

Experience differentiation is an extension of product differentiation in the service sector, where the focus is on creating a unique and memorable experience for the consumer. This may include elements such as ambiance, presentation, or customer service, which can differentiate a service provider from its competitors. It does not isolate the consumer from the delivery of a service or keep them from becoming active participants, but rather aims to engage them in a more meaningful way. The use of senses such as vision and sound may be a part of the experience, but it is not limited to these. Thus, option A, C, D, and E are incorrect.