Retail layouts thrive on the notion that
A) handling costs should be minimized
B) storage costs should be minimized
C) average customer visit duration should be maximized
D) space used should be minimized
E) maximizing customer exposure rate maximizes sales and profit

Question

Quizplus · Accepted Answer

Retail layouts are designed to maximize customer exposure rate because the longer customers stay in the store and the more they see, the more likely they are to make a purchase. This is why retail stores strategically place high- margin items near the front of the store, create visually appealing displays, and use signage to guide customers through the store. By doing so, they aim to increase the customers' interest in buying more products which maximize sales and profit. Therefore, option E is the best choice.

Retail Layouts Thrive on the Notion That