The more novel a new product or service design is, the more forecasters have to rely on
A)subjective estimates.
B)seasonality.
C)cyclicality.
D)historical data.
E)smoothed variation.

Question

Quizplus · Accepted Answer

When a new product or service design is novel, there is little to no historical data to base forecasts on, making subjective estimates the primary method for forecasting. Seasonality, cyclicality, and smoothed variation rely on historical data patterns, which are not available for novel products.

The More Novel a New Product or Service Design Is