Regina Exteriors
Regina Exteriors, a rapidly growing Spanish tile manufacturer, is looking to expand its operations overseas. Mr. Rodriguez, the CEO, feels that North America should be an ideal market given the NAFTA trade agreement between the United States, Mexico, and Canada. He needs relevant information for making the decision to expand in the North American market.
-Refer to Regina Exteriors. Mr. Rodriguez should be prepared to deal with a _________ culture in the U.S.

Question

Quizplus · Accepted Answer

The United States is known for having an individualistic culture, where individuals tend to prioritize personal goals over group goals and value independence and self-expression. This is in contrast to collectivist cultures where group goals and harmony are emphasized over individual goals. Therefore, Mr. Rodriguez should be prepared to adapt to this cultural difference when expanding Regina Exteriors in the North American market.

Regina Exteriors Regina Exteriors, a Rapidly Growing Spanish Tile Manufacturer, Is Looking