The process of gathering information and forecasting relevant trends, competitive actions, and circumstances that will affect operations in geographic areas of potential interest is called ________.
A)internal analysis
B)sustainable development
C)cultural analysis
D)environmental scanning

Question

Quizplus · Accepted Answer

The process described in the question is environmental scanning, which specifically involves gathering information and forecasting circumstances that may impact operations in certain areas. Internal analysis relates to examining a company's own strengths and weaknesses, while sustainable development pertains to responsible use of resources. Cultural analysis is important when considering the impact of cultural differences on business practices, but it does not directly involve forecasting future trends or circumstances.

The Process of Gathering Information and Forecasting Relevant Trends, Competitive