The first broad scan of all potential world markets should result in the firm being able to ________.
A)identify the strengths and weaknesses of its competitors
B)eliminate markets with unreasonable entry conditions
C)determine the best sources for raw materials
D)eliminate countries with high cultural risk

Question

Quizplus · Accepted Answer

The first broad scan of all potential world markets should result in the firm being able to eliminate markets with unreasonable entry conditions, such as markets with high trade barriers or regulations that make it difficult to enter. This process of market screening helps the firm to narrow down its focus to the most promising markets. The other options, while important in the overall process of international market selection, are not the main purpose of the initial broad scan.

The First Broad Scan of All Potential World Markets Should