Licensing is especially suitable for ________.
A)firms with a single product line and a constant technological environment
B)large firms with huge financial and managerial resources for direct investment abroad
C)the mature phase of a product's life cycle when production is relatively standardized
D)firms that want to control all of the licensee's activities and performances

Question

Quizplus · Accepted Answer

Licensing is most suitable for firms in the mature phase of a product's life cycle when production is relatively standardized. This is because licensing allows companies to quickly enter new markets with an established product, which is beneficial when production is already standardized.

Licensing Is Especially Suitable for ________