Alliances that are carried out through contract rather than ownership sharing are called ________.
A)cultural strategic alliances
B)equity strategic alliances
C)non-equity strategic alliances
D)transmodal strategic alliances

Question

Quizplus · Accepted Answer

Non-equity strategic alliances are partnerships between two or more companies that are based on a contract rather than a formal agreement to share ownership. In these alliances, each partner retains independence and control over their own operations while collaborating on certain aspects of their business, such as joint ventures, shared technology or marketing campaigns. Cultural, equity, and transmodal strategic alliances are not based on contract alone.

Alliances That Are Carried Out Through Contract Rather Than Ownership