Marketing-oriented companies, such as Nestlé and Unilever, which produce a range of products that can be marketed through similar channels of distribution to similar customers, will usually opt for the ________.
A)domestic structure plus foreign subsidiary
B)global geographic structure
C)matrix structure
D)domestic structure plus export department

Question

Quizplus · Accepted Answer

Marketing-oriented companies with a range of products that can be marketed through similar channels of distribution to similar customers will typically opt for a global geographic structure. This structure allows for centralized control and coordination of marketing efforts worldwide, resulting in economies of scale and consistency in branding and messaging across markets.

Marketing-Oriented Companies, Such as Nestlé and Unilever, Which Produce a Range