The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.
A)product; price; place; promotion
B)prospects; process; people; promotion
C)physical environment; process; people
D)prosperity; process; people; promotion
E)physical environment; prosperity; planning; process

Question

Quizplus · Accepted Answer

The three additional Ps of services marketing are physical environment, process, and people, which extend the original four Ps (product, price, place, promotion) to better address the unique characteristics of services.

The Three Additional Ps of Services Marketing That Extend the Original