Everything else being equal, when customers are risk-averse, they will choose the service with the lowest risk perception.

Question

Quizplus · Accepted Answer

When customers are risk-averse, they tend to prefer services with a lower perceived risk. This is because they want to minimize the potential negative outcomes associated with a high-risk service. Therefore, all other things being equal, customers will usually choose the service with the lowest risk perception.

Everything Else Being Equal, When Customers Are Risk-Averse, They Will