Consumers who ________ will be more likely to buy goods in outlet malls at a lower price, while consumers who ________ will be more willing to pay full price in regular stores.
A)are less price-sensitive; are more price-sensitive
B)are more status-conscious; are less status-conscious
C)have high levels of wealth; low levels of wealth
D)are more price-sensitive; are less price-sensitive

Question

Quizplus · Accepted Answer

Consumers who are more price-sensitive are more likely to look for lower prices and therefore buy goods in outlet malls. Consumers who are less price-sensitive are not as concerned with the price and are more willing to pay full price in regular stores.

Consumers Who ________ Will Be More Likely to Buy Goods