____________ has become a popular way to expand delivery of an effective service concept, embracing all of the seven Ps, to multiple sites, without the level of investment capital that would be needed for rapid expansion of company-owned and managed sites.
A)The Internet
B)International trade
C)Franchising
D)Sole proprietorship
E)Limited partnership

Question

Quizplus · Accepted Answer

Franchising allows for the expansion of a service concept to multiple sites without the need for a large investment capital as franchisees bear the majority of the costs associated with opening and operating a new location. Franchising also encompasses all seven Ps of service marketing, including product, price, promotion, place, people, process, and physical evidence.

____________ Has Become a Popular Way to Expand Delivery of an Effective