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GiftZip, the Company Profiled in the Opening Feature for Chapter

Question 5

Multiple Choice

GiftZip, the company profiled in the opening feature for Chapter 1, makes money via:


A) payments from companies that offer gift cards for displaying their cards on the site
B) the direct sale of gift cards displayed on its site
C) monthly subscription fees
D) online advertising
E) earning an affiliate fee for gift card purchases that originate from its site

Correct Answer:

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