James Quinn is starting a firm in the financial services industry primarily to pursue financial rewards. According to the textbook, starting a business to make a lot of money:
A) often fails to live up to its hype
B) is equally as satisfying as other reasons for starting a business
C) is the number one reason people start their own business
D) is the number two reason that people start their own business, right behind the lack of better career prospects
E) does not rank among the top three reasons that people start their own business

Question

Quizplus · Accepted Answer

While financial rewards are certainly a common motivation for starting a business, studies have shown that businesses started primarily for money are more likely to fail than those started for other reasons such as passion or a desire for independence. Therefore, option A is the correct answer.

James Quinn Is Starting a Firm in the Financial Services