The What Went Wrong feature in Chapter 13 focuses on Wesabe, a Web-based company that was launched in 2006 to help people manage their personal finances. According to Marc Hedlund, one of Wesabe's cofounders, the company failed for two primary reasons. First, it misunderstood its users. Second:
A) it didn't allow a partner to provide it with an essential service that it decided to build on its own
B) it didn't achieve a large enough critical mass of users
C) it didn't implement a revenue model fast enough
D) it didn't utilize both internal and external growth strategies
E) it didn't hire an experienced CEO

Question

Quizplus · Accepted Answer

Wesabe failed because it chose to build an essential service on its own rather than allowing a partner to provide it, which led to inefficiencies and contributed to its downfall.

The What Went Wrong Feature in Chapter 13 Focuses on Wesabe