A(n) ________ strategy involves making additional versions of a product so that it will appeal to different clientele.
A) product line extension
B) geographic expansion
C) improving an existing product or service
D) strategic alliance
E) market penetration

Question

Quizplus · Accepted Answer

A product line extension strategy involves creating additional versions of a product to appeal to different customer segments. This can help to increase market share and revenue by improving the appeal of a product to a wider range of customers.

A(n) ________ Strategy Involves Making Additional Versions of a Product