Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is not an appropriate criteria for Jessica to test her idea against?
A) Determine whether the "window of opportunity" is open.
B) Determine whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea.
C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
D) Determine whether opening a fitness center for young adults ages 18-30 is timely.
E) Determine whether opening a fitness center for young adults ages 18-30 is a concept that creates value for its buyer or end user.

Question

Quizplus · Accepted Answer

Determining whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea is not an appropriate criteria because it is subjective and can vary depending on personal opinions and preferences. Instead, Jessica should focus on criteria that are more objective and can be measured to determine the viability and success of her business idea.

Jessica Smith Is Thinking About Starting a Chain of Fitness