A ________ market is a place within a larger market segment that represents a narrower group of customers with similar needs.
A) secondary
B) primary
C) target
D) parallel
E) minor

Question

Quizplus · Accepted Answer

A target market is a group of customers with similar needs and characteristics that a company aims to serve. Unlike a primary market, which may include all potential customers for a product or service, a target market is a more specific segment within the larger market. A secondary market refers to a different group of customers within the same larger market segment. A parallel market and a minor market are not commonly used terms in marketing.

A ________ Market Is a Place Within a Larger Market