UPS's use of Web-based tools that allow customers to embed UPS functions such as tracking and cost calculations into their own Web sites was an information systems solution used to achieve customer intimacy.

Question

Quizplus · Accepted Answer

The use of Web-based tools to embed UPS functions into customers' websites is an example of UPS's effort to achieve customer intimacy by providing convenience and customization options to customers.

UPS's Use of Web-Based Tools That Allow Customers to Embed