Through the use of various technologies, a ski resort tracks the slopes each customer skis and the times he or she skis them. Skiers then have the ability to view this information online, and can choose to seamlessly share their accomplishments on Facebook. In addition, photographers positioned at the resort post pictures on Facebook for the skier. This ski resort has worked hard to develop a strong:
A) IS Strategy
B) Social business strategy
C) Business strategy
D) Organizational strategy
E) Customer strategy

Question

Quizplus · Accepted Answer

The ski resort's use of technology to track customers' skiing habits and allow them to share their accomplishments on social media platforms like Facebook is an example of a strong social business strategy. This strategy not only enhances the customer experience but also leverages social media to promote the resort's brand and attract new customers.

Through the Use of Various Technologies, a Ski Resort Tracks