By using IS to achieve economies of scale and generate operating efficiencies, Walmart epitomizes which one of Porter's generic strategies?
A) Differentiation
B) Focus
C) Cost leadership
D) Broad focus
E) Cost differentiation

Question

Quizplus · Accepted Answer

Walmart's use of IS to achieve economies of scale and operating efficiencies is a clear example of its cost leadership strategy. By utilizing technology to streamline their supply chain and inventory management, Walmart is able to offer lower prices than competitors while still maintaining profitability.

By Using IS to Achieve Economies of Scale and Generate