A bank provides its customers mobile applications that significantly simplify traditional banking activities. For example, a customer can use a smartphone to take a picture of a check and electronically deposit into an account. This unique service demonstrates the bank's desire to practice which one of Porter's strategies?
A) Differentiation
B) Focus
C) Cost leadership
D) Broad focus
E) Cost differentiation

Question

Quizplus · Accepted Answer

The bank demonstrates a desire to differentiate itself from competitors by providing unique and innovative services such as mobile check deposits. This falls under Porter's differentiation strategy.

A Bank Provides Its Customers Mobile Applications That Significantly Simplify