Apple's introduction of the iPhone while iPod sales were still very strong is an example of DYB.

Name: Apple's introduction of the iPhone while iPod sales were still very strong is an example of DYB.
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Question

Quizplus · Accepted Answer

Yes, it is true. Apple introduced the iPhone in 2007 while the iPod sales were still strong. This is an example of "Do Your Own Business" (DYB) strategy, where a company focuses on developing products that cannibalize their own existing products to stay ahead in the market.

Apple's Introduction of the IPhone While IPod Sales Were Still