Many companies like Zara use POS to capture information on what has sold, to whom and when. This use of technology to realize efficiencies supports which one of Porter's value chain activities?
A) Outbound Logistics
B) Marketing & Sales
C) Operations
D) Service
E) Human resources

Question

Quizplus · Accepted Answer

The use of POS (Point of Sale) systems to capture sales data directly supports the Marketing & Sales activity in Porter's value chain by providing valuable information on customer purchases, preferences, and trends, which can be used to tailor marketing strategies and improve sales.

Many Companies Like Zara Use POS to Capture Information on What