A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?
A) Demonstrating bad timing
B) Awakening a sleeping giant
C) Mobile-based alternative removes advantages
D) Running afoul of the law
E) Implementing IS poorly

Question

Quizplus · Accepted Answer

This scenario describes the risk of awakening a sleeping giant, which refers to the potential for a firm to incite a stronger and/or larger rival to enter the market and compete with more successful or advanced technology.

A Firm Releases a New Technology Only to Have a Competitor