Partnering with a competitor is becoming more and more common in today's integrated, technology-based environment. This type of collaboration with a competitor is uniquely described as:
A) Co-opetition
B) Integrated supply chain
C) Business process
D) Strategic alliance
E) Value proposition

Question

Quizplus · Accepted Answer

Co-opetition refers to the strategy of collaborating with a competitor for mutual benefit. This can be seen in various industries, such as technology and automotive, where companies may work together on a specific project or product development while still maintaining their respective competitive positions. The other options listed are not specific to partnering with a competitor.

Partnering with a Competitor Is Becoming More and More Common