Which dimension of the balanced scorecard answers the question "How do customers see us?"
A) Customer perspective
B) Innovating and learning perspective
C) Internal business perspective
D) Financial perspective
E) Supplier perspective

Question

Quizplus · Accepted Answer

The customer perspective in the balanced scorecard is concerned with answering the question "How do customers see us?" This perspective includes metrics such as customer satisfaction, retention, and acquisition.

Which Dimension of the Balanced Scorecard Answers the Question "How